Pursuit of Excellence Awards
Jon Owens, AAP, Babcox Publications presenting the 2007 Pursuit of Excellence Award to James (Jay) Burkhart, Federal-Mogul Corp.
Established in 1983, this award is given annually to a member of AWDA in recognition of excellence in business performance and support for AWDA and its ideals. The 2007 Award was presented to Jay Burkhart, senior vice president, Global Aftermarket for Federal-Mogul Corp., based in Southfield, MI. Burkhart was instrumental in developing of the Car Care Council’s hugely popular Car Care Guide. The guide is a cornerstone of the Be Car Care Aware consumer education campaign, which is managed by AAIA and strongly supported by AWDA. To-date, over 2 million guides have been produced and distributed to motorists.
Burkhart joined Federal-Mogul in 1998 with the acquisition of Cooper Automotive and is currently responsible for sales, marketing and distribution of Federal-Mogul's aftermarket products and brands in all geographic regions around the world. He has held positions of increasing responsibility in the areas of product line management, product pricing and gross margin, brand management and overall aftermarket strategy. Prior to joining Cooper, Burkhart was vice president of marketing worldwide for Tenneco Automotive.
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